What we look for
A strong growth plan answers these questions.
Before you invest, you should be able to show what is holding the business back, why a specific solution fits, who will lead the work, and how you will measure the result.
What strengthens the plan
Signs that you are ready to make the decision
- An operating history and revenue you can track
- Clear signs of customer demand or limited capacity
- One main bottleneck that can be tested
- A specific investment connected to the problem
- A person with the time and authority to lead implementation
- A sensible explanation of how the change could lead to revenue
- A reliable business record for measuring the result
- A willingness to document evidence and test assumptions
What weakens the plan
Questions to answer before committing capital
- Demand is based mainly on conversations or impressions
- The main bottleneck has not been separated from its symptoms
- The proposed solution is still broad or undefined
- The implementation owner, skills, time, or support are unresolved
- The operating change is not clearly connected to revenue
- No reliable record has been chosen to measure the result