Reference
Frequently asked questions.
A running list of the questions operators and advisors most often send to the firm. Sourced from real conversations. Updated periodically.
The category
Private equity buys ownership. Growth Capital does not. Uru invests growth infrastructure and is compensated by the revenue that infrastructure creates for as long as it remains in use. The Portfolio Company retains full ownership.
An agency is paid for deliverables and effort. Uru is paid only when the invested growth infrastructure produces attributable revenue. If the systems do not perform, Uru is not compensated.
There is no principal. There is no interest. There is a revenue-share tied to attributable revenue for as long as the invested infrastructure remains in use.
Applying
The written application takes approximately 30 minutes. Underwriting itself typically takes six to eight weeks from initial review to Investment Committee decision.
Every decline is returned in writing with the specific reason. Operators may re-apply when the underlying condition has changed.
The initial application does not require financials. Underwriting will request them. Businesses that cannot share revenue data cannot be underwritten.
Partnership
Then Uru is not compensated. The compensation model was designed to make the firm's economics inseparable from the Portfolio Company's growth.
Uru typically funds one to two categories per allocation cycle. As the current constraint clears, capital rotates to the next one.
No. Growth Capital is not an equity investment. Governance is limited to the reporting cadence and review meetings documented at Partnership Activation.
The Portfolio Company. The systems Uru invests belong to the business from day one. Uru participates in the revenue those systems create for as long as they remain in use.
Cross-reference