Firm

Investment philosophy.

Six plain principles for deciding where capital belongs, how results should be measured, and how interests stay aligned.

  1. 01

    Start with the bottleneck.

    Every investment should address one clearly named growth problem. If the problem cannot be explained, the investment is not ready.

  2. 02

    Decide how to measure before spending.

    Choose the business record, starting point, and review schedule before the investment begins.

  3. 03

    Fewer decisions, made carefully.

    A focused review of a small number of clear opportunities is more useful than rushing through a large pipeline.

  4. 04

    Align payment with the agreed result.

    When compensation depends on revenue, the included revenue and the method for checking it should be defined in writing.

  5. 05

    Write down the important decisions.

    The evidence, assumptions, approval, terms, and results should be clear enough for another person to understand later.

  6. 06

    The business should benefit first.

    The structure should work only when the investment creates a useful operating improvement for the business.

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