U

Firm

Investment philosophy.

Six principles that govern how Uru evaluates opportunities, allocates capital, and participates in revenue. Every decision the firm makes should be traceable to one of them.

  1. 01

    The constraint is the thesis.

    Every allocation is written around a specific, named growth constraint. If the constraint cannot be named, the memo cannot be written.

  2. 02

    Attribution before capital.

    The firm does not invest unless the revenue that would be created can be isolated in reporting. Attribution defines the deal.

  3. 03

    Discipline over volume.

    The firm underwrites fewer businesses than it reviews. Underwriting fewer, more carefully, is the only way to underwrite well.

  4. 04

    Compensation follows outcome.

    The firm is paid by revenue attributable to its investment. Not by hours. Not by ownership. Not by scope.

  5. 05

    Every artifact is written.

    Applications, memos, scores, declines, and reports are documented. What is not written did not happen.

  6. 06

    Alignment is structural.

    The firm's economics and the Portfolio Company's growth are the same sentence. Anything that separates them is a design flaw.

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