Growth decision guides
Practical thinking for better growth decisions.
Clear explanations of bottlenecks, focused investments, measurement, and capital choices for established business owners.
Research Note
The Cost of Revenue Leakage in Local Businesses
A framework for measuring the revenue lost between customer interest and collected payment across ten service categories.
June 27, 2026
Research Note
Why Online Payment Friction Is an Underwritten Growth Opportunity
How measurable friction points at checkout create underwriteable Growth Capital opportunities in businesses under $10M in revenue.
June 17, 2026
Position Paper
How Growth Capital Differs From Private Equity and Agencies
A structural comparison of equity purchase, service-for-fee, and Growth Capital allocation - and why the third model produces different incentives.
June 2, 2026
Research Note
Attribution as an Underwriting Signal
Why the businesses that can already trace source-to-revenue represent lower-risk Growth Capital opportunities.
May 23, 2026
Position Paper
The Seven Categories of Growth Infrastructure
How Uru Growth Capital allocates capital across Demand, Revenue, Conversion, Retention, Operational, Intelligence, and Expansion infrastructure.
May 8, 2026