The Seven Categories of Growth Infrastructure

Every underwritten capital allocation slots into one of seven categories:

• Demand infrastructure - the systems that produce qualified inbound.
• Revenue infrastructure - the payment, contract, and collection layer.
• Conversion infrastructure - the path from inbound to closed customer.
• Retention infrastructure - the systems that hold customers over time.
• Operational infrastructure - the delivery capacity behind the revenue.
• Intelligence infrastructure - the analytics that guide reinvestment.
• Expansion infrastructure - the systems that open new geographies or lines.

We underwrite each category separately and allocate capital where the marginal royalty return is highest.