How Uru works · Decision process
Six questions to answer before capital moves.
A good decision starts with evidence, names the uncertainty, and makes ownership clear.
- 01
Separate facts from assumptions
Write down what you know, what you believe, and what still needs proof.
- 02
Confirm the bottleneck
Check whether the named problem is truly limiting growth or is only a symptom of something else.
- 03
Test the proposed investment
Compare the hire, equipment, system, or capability with other ways to solve the same problem.
- 04
Connect the change to revenue
Explain each step between the operating improvement and a specific sale or revenue event.
- 05
Choose how to measure it
Name the business record, starting point, and schedule you will use to check the result.
- 06
Make a documented decision
Record the decision, the evidence behind it, the remaining risks, and who owns the next step.
Next step