Growth constraint · Repeat business
Customers are not returning
Use these questions to decide whether this is the real bottleneck and what a focused investment would need to change.
What may be happening
Does this sound like your business?
The business serves customers successfully but has no reliable system for repeat purchases, renewals, memberships, or referrals.
Three questions to ask
- Where do customers, work, or payments consistently slow down?
- If this step improved, would the whole business be able to produce more?
- Which business record would show whether the problem improved?
Investments to compare
Possible ways to address the problem.
- Repeat-purchase reminders
- A loyalty, membership, or subscription offer
- Useful communication after the first purchase
- A trackable referral process
Other possible bottlenecks
Compare this with another part of the business.
Constraint example
Not enough qualified customers
The business can serve more customers, but the right prospects are not arriving.
Learn moreConstraint example
Sales are not turning into collected cash
Customers say yes, but quoting, invoicing, or payment slows down the sale.
Learn moreConstraint example
Interest is not turning into sales
Leads arrive, but too few become paying customers.
Learn moreNext step