Capital Allocation · Retention
Retention Infrastructure
Increases repeat purchase, loyalty, and lifetime value.
The problem
What this category exists to solve.
The business acquires customers well but does not systematically bring them back. Lifetime value is left on the table.
Signals
- Repeat rate is unmeasured or under 20%
- No structured post-purchase communication
- Referrals happen but are not tracked
Investments
Typical infrastructure Uru builds inside this category.
- Repeat-purchase programs and reminders
- Loyalty, membership, and subscription mechanics
- Post-purchase communication systems
- Referral flywheel measurement
Adjacent categories
Where Retention interacts.
Capital Allocation
Demand Infrastructure
Creates qualified demand where none is being captured.
Learn moreCapital Allocation
Revenue Infrastructure
Reduces friction between customer interest and collected payment.
Learn moreCapital Allocation
Conversion Infrastructure
Improves the share of opportunities that become revenue.
Learn moreCross-reference